Live Nation and AdBrite Enter Exclusive Multi-Year Online Advertising Partnership

New 'Live Nation eFan Finder' Service Helps Local Concert Promoters, Agents and Managers View and Manage Performance of Online Ads for Live Nation Concerts in North America

SAN FRANCISCO, May 9 /PRNewswire-FirstCall/ -- Live Nation (NYSE: LYV - News) and AdBrite today announced the launch of Live Nation eFan Finder, a new proprietary service that helps local Live Nation concert promoters, artist managers and agents track and view the performance of Live Nation's online advertising campaigns for thousands of shows it produces and markets in North America each year.

Research shows that more than a third of live music fans find out about concerts on the web, while traditional concert industry marketing practices are to spend only a small fraction of advertising dollars online. With Live Nation eFan Finder, Live Nation's local marketers are able to easily create and place tailored ad campaigns for the company's concerts, utilizing geo- targeting and other advanced matching technologies to connect with music fans on AdBrite's network of 50,000 web sites. Live Nation eFan Finder then allows artists, agents, and band managers to see websites on which their ads have appeared and provides reporting to show how many times an ad was shown and clicked on.

"Our partnership with AdBrite and the creation of Live Nation eFan Finder enables us to market our 10,000 shows in North American more efficiently by reaching music fans directly on the web," said Jason Garner, Chief Executive Officer of North American Music at Live Nation. "We expect eFan Finder to result in reduced marketing costs and increased impressions, all while providing instantaneous reporting for managers and agents and our local marketers across the U.S."

TNS Media Intelligence forecasts online ad spend will increase 14.4% in 2008, outpacing the growth in spend on traditional media such as TV, radio, outdoor, and newspaper. While targeted and cost-effective, online ad placements can be less predictable or visible than the newspaper ads, radio spots, or outdoor placements than band managers are accustomed to seeing. Live Nation eFan Finder provides transparency to artists and band managers, making their online campaigns more tangible and allowing them to better understand how their online advertising is performing.

Today's announcement builds on a deepening partnership between the two companies. Over the past year, Live Nation has used AdBrite's network to promote concerts for artists such as Van Halen, Josh Groban, Maroon 5, Dave Matthews Band, and Jonas Brothers. These programs have leveraged many of AdBrite's most powerful tools, including OTX (Open Targeting Exchange), Full Page Ads, and the company's Facebook App channel.

"We're pleased to be working with the world's largest live music company. Live Nation is a truly progressive marketer who is committed to driving results for artists, agents, and band managers," said Ignacio Fanlo, CEO of AdBrite. "With AdBrite's transparent marketplace and new Open Targeting Exchange (OTX), Live Nation's concert promoters have a powerful new platform for connecting with music fans and proving the results to artists, agents, and band managers."

The AdBrite marketplace reaches 85 million U.S. monthly visitors, serving ads on nearly one billion page-views per day. AdBrite serves ads on over 50,000 websites, including 8 of ComScore's Top 20 US media properties. AdBrite's Music Channel features quality sites such as Billboard, Pure Volume, and Music.com.

About Live Nation

Live Nation is the future of the music business. With the most live concerts, music venues and festivals in the world and the most comprehensive concert search engine on the web, Live Nation is revolutionizing the music industry: onstage and online. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol "LYV." More information can be found at http://www.livenation.com.

About AdBrite

AdBrite is the Internet's Ad Marketplace. The company makes it easy to buy and sell advertising online, giving advertisers and publishers more transparency and control than any other ad network. With banner and text ads, as well as innovative formats like BritePic, InVideo and Full Page Ad, AdBrite has created a simple and more effective advertising marketplace for advertisers and publishers of all sizes. In January 2008, AdBrite ads reached 85 million unique users in the U.S. (comScore).

AdBrite was founded by Philip Kaplan and Gidon Wise in 2002 and is headquartered in San Francisco, California. AdBrite is backed by venture capital firms Sequoia Capital, DAG Ventures, and Mitsui Ventures. For more information, visit http://www.adbrite.com.

Live Nation Media Contact:
John Vlautin
310-867-7127
johnvlautin@livenation.com

AdBrite Media Contact:
Paul Levine
650-740-4735
plevine@adbrite.com


Source: Live Nation; AdBrite

Category: MONEY MAKING